04 · Grow · Operating note

Add catering and events as a separate operating model

Catering and private events can create contribution margin, but only when sales, production, transport, staffing and recovery are designed as a system.

Decisions to make

What must be clear

01Event formats
02Minimum order
03Production capacity
04Sales ownership

Work the problem

Practical next actions

Create a limited profitable package
Map production outside peak service
Price transport and setup
Use deposits and clear change terms

Avoid

Common failure patterns

Customizing every proposal
Using restaurant menu pricing
No capacity guardrails
Unclear responsibility on event day