Decisions to make
What must be clear
- 01Core return occasion
- 02Recognition strategy
- 03Communication cadence
- 04Loyalty economics
Work the problem
Practical next actions
- Identify what repeat guests order and value
- Reduce friction in booking and payment
- Create a reason to return soon
- Measure cohorts rather than follower counts
Avoid
Common failure patterns
- Discount-led loyalty
- Messaging without permission
- Rewards that slow service
- Treating every guest segment the same