Decisions to make
What must be clear
- 01Daypart demand
- 02Competitive set
- 03Guest travel patterns
- 04Labor and supplier conditions
Work the problem
Practical next actions
- Observe the market across multiple dayparts
- Log comparable menus, checks and waits
- Estimate the realistic trade area
- Document seasonal and event-driven variation
Avoid
Common failure patterns
- Relying on a single weekend visit
- Treating foot traffic as qualified demand
- Ignoring access, parking or delivery constraints
- Using citywide averages for a block-level decision