The short answer
Test the promise, menu, production method, average check and repeat intent through controlled formats such as preorders, residencies, catering, pop-ups or shared kitchens.
Step by step
Work through the decision
- 01Choose the assumption most likely to break the concept
- 02Design the smallest credible service test
- 03Use realistic prices and portions
- 04Measure demand, throughput, waste and repeat interest
- 05Revise one major variable before the next test
Common mistakes
- Giving away food and calling the response demand
- Testing with only friends
- Using a menu that cannot scale
- Ignoring labor and setup time
Working checklist